The SalesEdge Advantage

Jeanne Schulze

As an APMP-certified proposal professional, Jeanne Schulze serves the SalesEdge team as a Marketing Manager and Customer Success Manager. As a Customer Success Manager at SalesEdge, Jeanne helps clients be more productive and effective by automating their sales proposals, presentations, and RFP (request for proposal) responses using RFP and proposal automation solutions.
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4 Rules to Win the RFP Response Game

Posted by Jeanne Schulze on Feb 17, 2015 9:32:00 AM

Responding to request for proposals (RFPs) is frequently seen as an undesirable task.  Sales people, subject matter experts, and others may not understand the thrill of the challenge!  The RFP pursuit is to create the best response that helps the client select your offering—or at least takes your team to the next qualifying level.

Approach the RFP as a competitive game—with tactical maneuvers to craft the most persuasive answers, and the event becomes much more fun.  Here is a quick list of game rules to coach and inspire your players—formerly known as responders and writers!

Tactical Maneuvers to Coach the Team

Rule 1.  Identify the critical questions

Plan to invest the most time crafting your best responses to the critical questions.  Save time on the less critical by using preapproved answers from your RFP response database.  If resources permit, invest more time later developing answers to the less critical questions.

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Topics: RFP Response

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